Ojalá Awareness Club, Madrid
Ojalá Awareness Club overlaps a centre for the creation and exchange of political opinion, to a conventional intensively managed café use.
Waiters expose in their Velcro t-shirt public controversities (like climatic change, globalisation or same-sex-couples rights), visual projections on the walls bring into the space the leading edge of civil activism, toilettes have been painted with blackboard painting and provided with chalks to leave them available for fast wall-statements.
The very construction has included concerns taken from last years’ public debate, already crystallised in the collective consensus. With a prioritary ecological aim: minimise the production of residuals in the transformation of the place.
Instead of demolishing all the pre-existences of the previous café, the whole work has been focused on transforming its atmospheric conditions with three actions:
- The exhaustive painting of the whole space from floor to ceiling with fluorescent green painting.
- The introduction of a colour changing lighting system, with cycles of colour scenes.
- The pouring of beach sand on the basement floor.
All this in three weeks, from decision to opening.